I've personally suspected for a long time that advertising was in for a huge disruption. Either people will realize they're not getting the value they think th

I've personally suspected for a long time that advertising was in for a huge disruption. Either people will realize they're not getting the value they think they are or some company will realize that 10% of what Google makes is still a ton of money and undercut them heavily. Then all these business plans that rely on "give it away and make it up with ads!" will fall on their ear.