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The best reading on that period I'm aware of is the Jim Carleton book "Apple". He's a WSJ reporter who was covering the company at the time and the book covers
by hedgehog 4y ago
The best reading on that period I'm aware of is the Jim Carleton book "Apple". He's a WSJ reporter who was covering the company at the time and the book covers the period ending around when Jobs returned but before he stepped in as CEO. The thing I find most interesting about that book is it was written without being tainted by knowledge of the company's later resurgence. It provides a really different take than anything written much later. I didn't care for Walter Isaacson's book much, he injects too much of his own opinion into things and besides being obnoxious I don't think his calibration on the business is very good.
- temende 4y agoDo you have a link to the book? Googling "Jim Carleton apple book" doesn't turn up anything (although your comment is already now ranked #3 for that search query!)
- akamaka 4y agohttps://www.amazon.com/Apple-Jim-Carlton/dp/0887309658 https://www.amazon.com/Apple-Jim-Carlton/dp/0887309658
- kroger 4y agoMaybe that's the book? (by Jim Carlton): https://www.amazon.com/Apple-Jim-Carlton/dp/0887309658 https://www.amazon.com/Apple-Jim-Carlton/dp/0887309658
- marcusverus 4y agoTry "Jim Carlton", sans the 'e'.
- KerrAvon 4y agoI have the Carlton book; beware that it is chock full of inaccuracies -- I don't recommend it. Gil Amelio's book ("On the Firing Line"?) is better. Isaacson's book is like the notes one takes before writing the actual book -- a starting point, but very incomplete and there's no center to it. If you want to read a Jobs biography that is good -- but does not pull punches -- "Becoming Steve Jobs" is the one to get.