The media serves as a coordinator in what would otherwise be a social coordination problem. Imagine for a moment, the game of "social value" and it's strategie

The media serves as a coordinator in what would otherwise be a social coordination problem. Imagine for a moment, the game of "social value" and it's strategies. What is the Schelling point of such a game? Hard to say, right? It's easy however, to understand that a whichever the dominant strategy is, the cost/reward of following the dominant strategy on average is fairly high given the material constraints that any "social value" game would have.[1] In fact, choosing a a non-dominant "priest" has an opportunity cost associated with it over choosing a "dominant priest". In our society, media functions as a "dominant priest" or rather a communicator of the dominant strategy. Directing someone to choose a non-dominant strategy is a bit pointless to the people who are instead asking, "shouldn't we be playing a different game instead?" 1. As to what these are is left as an exercise to the reader.