So funny story Ticketmaster is chosen for 2 reasons 1. It actually does have the most robust tech - although much of it is dated 2. Most shockingly because i

So funny story Ticketmaster is chosen for 2 reasons 1. It actually does have the most robust tech - although much of it is dated 2. Most shockingly because it takes the brunt of the brand punishment The ticketing, events, music, etc industry is built on many many middlemen. Lawyers arrange contracts between bands and venues. Promoters sit in between and set everything up but take their cut from TM. TM is chosen because it can make a promoter fee look like a ticketmaster fee. Which makes all the accounting work when the band/venue agreement say profits are split 50/50. While TM and live nation are joined at the hip, the above was all true before they merged. Which is also ridiculous. Don't get me started on clear channel who owned livenation and all the radio stations... Or the fact the it spun out of CBS.