The issue is it's a physical option that is being turned on and off remotely, not a software ML / continuous model type of service like full self-driving. The

The issue is it's a physical option that is being turned on and off remotely, not a software ML / continuous model type of service like full self-driving. The latter requires continuous updating and there's an ecosystem of training it. Heated seats existed for decades, BMW added a software option to disable it. That's completely different. And it's not OK. How many monthly add-on costs can be snuck into the subscription model?