It came out in '87, 3 years before windows 3.0. Macs were still twice as expensive as PCs and accounted for something like 3-5 percent of new computer sales.

It came out in '87, 3 years before windows 3.0. Macs were still twice as expensive as PCs and accounted for something like 3-5 percent of new computer sales. DOS was the most popular PC OS at the time, and wasn't known for its user friendliness. So the idea of a "turn it on and start typing" machine had some cachet. I think the near absolute lack of marketing is what doomed the Cat and IA.