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Zappos, from inception to 1B acquisition and beyond.
by smugma 4y ago
Zappos, from inception to 1B acquisition and beyond.
- ghaff 4y agoAlthough I would argue that Zappos didn't "limit profits." Rather they (correctly) surmised that the only way to successfully sell shoes online as a core business was to be seen as bending over backwards from a customer service perspective. Which is not to take anything away from them but customer service is pretty much baked into their model.