I think it's a mistake to despise (although I of course know what you mean). In the abstract sense, everything is always tied to a narrative. Rhetorics is the

I think it's a mistake to despise (although I of course know what you mean). In the abstract sense, everything is always tied to a narrative. Rhetorics is the art of juxtaposing different narratives and getting others to join yours. Sales would be a subset of that.