If you're buying Twitter to maximize value as soon as possible then reducing cost to the bone and maximizing earnings would make sense. It's how many private eq

If you're buying Twitter to maximize value as soon as possible then reducing cost to the bone and maximizing earnings would make sense. It's how many private equity funds would maximize value to sell it at the earliest point. Musk is different. He wants to maximize value by innovation. It's very risky. I would say that Marketing and Sales are probably the most important right now. R&D is next, since Musk wants to change its course. Reducing them to the bone will probably backfire. Reducing head count is probably imperative since it reduces cost plus new hires will have a different mindset that's in line with what Musk wants to accomplish. He'll probably replace most top management ASAP. I suspect that we'll be hearing a lot of bad news from Twitter from people that get laid off and feel it was unfair. He'll also try to fully automate (thru AI) as he tried with robotics in Tesla - but backfired. Full automation is hard there are just too many variables. He'll see that and reverse course. I expect there will be a lot of drama coming from the company but ultimately Twitter will change course. It will be interesting. He's making sure he has total control over the company so what ever he decides to do will be done without opposition. People that think he will ruin the company are wrong. It will take time but the investors will get a very good return on their investment.