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> And especially if we can create a new model — which I know that, like, Web3 is an interesting thing. [It’s] direct-consumer with your fans, and you have intim
by Michelangelo11 4y ago
> And especially if we can create a new model — which I know that, like, Web3 is an interesting thing. [It’s] direct-consumer with your fans, and you have intimate relationships with your fans. … There’s no middleman, and we can have a conversation. “What do you like? What do you want? This is what I’m doing, anybody interested?” I think that could be an interesting future for artists.
Wasn't that supposed to be the present? Isn't that part of the whole "creator economy" thing? If not, I really don't understand how not -- there's a bunch of websites that are basically designed for exactly the things she talks about (e.g. more or less every social media site, Patreon, etc.), and besides those, there are mailing lists and personal websites.
- FrontierPsych 4y agoBecause marketing is way different than being a musician. Completely different skill set. There is the wrong saying that is, "If you build it, they will come." Wrong-o. You have to create drip email marketing campaigns, blogs, pictures, drop new music all the time, videos, all kinds of stuff. Just posting a song on Patreon won't cut it. Record labels, music venues all have marketing machinery to promote. They do. It is expensive and time-consuming. But if someone does it right, direct to consumer, then it could be a lot more lucrative, for sure.