Subscription services are a technology for carmakers to practice price discrimination.[1] Price discrimination reallocates consumer surplus to carmakers. It is

Subscription services are a technology for carmakers to practice price discrimination.[1] Price discrimination reallocates consumer surplus to carmakers. It is not good for you unless you're a carmaker. Without subscription services, they only have the option of limiting heated seats to certain trims. If you want heated seats, you can buy one of those trims. But that trim probably comes with other features, too, that contribute to your surplus as a consumer. With subscription services, they can force you to pay for everything feature-by-feature. This is worse for you, better for them. [1] https://en.wikipedia.org/wiki/Price_discrimination https://en.wikipedia.org/wiki/Price_discrimination