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> Could be a toggle, a checkbox, a separate searchbox, etc. They already have a “seller” filter that lets you choose products sold directly by Amazon, but for
by culturestate 4y ago
> Could be a toggle, a checkbox, a separate searchbox, etc.
They already have a “seller” filter that lets you choose products sold directly by Amazon, but for reasons I don’t fully understand[1] it’s not shown on the default SERP. You can only get it by drilling down into a specific department.
1. I assume it’s related to the sheer number of sellers that can be present in the first set of results because any one query could include dozens of departments, but this seems like a solvable problem. Maybe it’s just not a revenue priority.
- garblegarble 4y ago>They already have a “seller” filter that lets you choose products sold directly by Amazon, but for reasons I don’t fully understand[1] it’s not shown on the default SERP. You can only get it by drilling down into a specific department. This may have changed (and hopefully somebody will correct me if it has) but as I understand Amazon's Inventory Co-mingling strategy, buying from a given seller (even Amazon) doesn't guarantee you are buying that seller's physical inventory - you could still be shipped fake/defective products in to Amazon's warehouses from third party sellers of that same product.
- culturestate 4y agoAmazon supposedly only allows commingling for FBA now, and anything they sell directly is meant to be inventoried separately. My hearsay understanding of this is that Apple, among others, forced them to make that change as a condition of their vendor contracts.