Sounds very much like a lot of predictive analytics places like walmart do. Walmart has spent hundreds of millions on solving the problem of getting stuff into

Sounds very much like a lot of predictive analytics places like walmart do. Walmart has spent hundreds of millions on solving the problem of getting stuff into stores just before it's needed, and some of their work on weather modeling, yearly holiday predictive impact, etc is very interesting, and just a bit scary. Walmart likely had data on which states were covid baby boom states and which ones were baby bust states well before any of the rest of us had even a sliver of an idea how fertility would play out during the lockdowns.