That's true but the question is whether it actually matters that much. I bought my iPhone from a third party seller and I still know I have a product from Apple

That's true but the question is whether it actually matters that much. I bought my iPhone from a third party seller and I still know I have a product from Apple. It's the same thing with these reseller invoices - your SaaS will be listed as the item you're buying. In case of Paddle, you can even put your logo on the invoice. Your company name will also be included in card charge statements. So it's not that bad but I understand where you're coming from.