Sure, that presentation was masterclass marketing. But keep in mind that most of the innovations they made were in improving accessibility (admittedly very imp

Sure, that presentation was masterclass marketing. But keep in mind that most of the innovations they made were in improving accessibility (admittedly very important) and even the core enabling technology of those improvements wasn't developed in-house, but obtained through an acquisition of Fingerworks. There were full-screen phones before iPhone (in particular a design from Sony which is referenced as an influence for the iPhone) and smartphones in general had been in the market, covering most of the same use cases, for about half a decade. You know what other presentation of his is amazing? The Macintosh one. You know, the product that knocked off Xerox. The iPhone was a huge milestone, but it wasn't a gift from god, Apple builds on the shoulders of giants like everyone else does. e: Watching that demo again, I am reminded of the moment he loads up a full blown webpage and it running absolutely terribly. On WiFi, too, not the 2G you were stuck with on mobile which pushed web browsing to near unusability.