Eliminates the illusion of competition. Genuine competition is not about creating different brands with slightly different characteristics in order to attract d

Eliminates the illusion of competition. Genuine competition is not about creating different brands with slightly different characteristics in order to attract different market segments, but about different brands competing for the same market segment. Much of the American Myth is predicated on the idea that capitalism produces competition and therefore people can trust that what is available is the best quality at the lowest price. If people aren't fooled into thinking that there's actually competition, they'll be willing to go farther afield to find a competitive option.