Harbor Freight is going through a variation of this now. They used to be famous for their coupons that were so easy to obtain that the shelf price might as well

Harbor Freight is going through a variation of this now. They used to be famous for their coupons that were so easy to obtain that the shelf price might as well have been the coupon price. Changing over to just having the shelf price be the true price has been poorly received by a good chunk of regular shoppers there, even though what they really did was get rid of the ceremonial dead chicken waiving of using coupons. Haven't checked recently but I think they've started reintroducing coupons because people loved feeling like they were getting a special deal even if they weren't.