It's not like this is a secret or a conspiracy, and it's not done to trick customers into thinking there is fake competition. Customers don't care about competi

It's not like this is a secret or a conspiracy, and it's not done to trick customers into thinking there is fake competition. Customers don't care about competition or antitrust when they shop for cereal or deodorant. You can go to the parent company's website and see the list of brands. For example: https://www.generalmills.com/food-we-make/brands https://www.generalmills.com/food-we-make/brands This kind of thing generally happens because brands being acquired by a new parent company already have a brand image and some amount of customer loyalty, and targets a particular price bracket or demographic. Rebranding the products would be bad for business. People bring up the same kind of argument when they talk about Luxottica making many of the famous brands of sunglasses, as if it's a conspiracy or somehow makes the product evil or inauthentic. I don't get it. Products should be evaluated on their own merits, and branding is not evil per se.