Thanks to everyone who took the time to reply to this. It's really valuable to have a community like HN, who have been here and done this all before. I took t

Thanks to everyone who took the time to reply to this. It's really valuable to have a community like HN, who have been here and done this all before. I took the advice of "get over it and just keep hacking" and have just emailed the first batch of beta testers. I spent a while on the front-end so it feels more like a 'product'. That actually had a powerful emotional effect on me; now I look at it with pride. I know it's just a few lines of CSS and big pretty fonts, but it just 'feels' like its real now. I got to watch a user see the site for the first time yesterday and watch him interact with it. It was a nice moment. My hope is that, even if this guy launches a product before I do, that we'll steal the spotlight due to our size and existing customer base. We can also offer support and on-demand customization (for the biz customers). Now I just have to hope that people will actually pay for this! They're paying for written content, so I can't imagine that they won't pay for this.