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It's because the consumer literally has to buy hundreds of things. Tinkering with a penny turns into a dollar real quick.
by datavirtue 4y ago
It's because the consumer literally has to buy hundreds of things. Tinkering with a penny turns into a dollar real quick.
- lupire 4y agoThat's not how it works. It's percentage changes that are significant.
- datavirtue 4y agoEvery thing in my cart increases by a penny. It (the cart, my food) now costs $2 more. Easy math. Change that to percentages and amount increases, of course. They do play with pennies. I worked in a huge national restaurant chain as a teenager and went through numerous menu updates. They were always flipping nickels and pennies all over the place on the menu. As a kid I thought changing the menu prices by five cents was ridiculous. Apparently, that's how it works in this business with razor thin margins.