Then write about that - that's not the clickbait angle they have gone for. A large chunk of that 36% can be explained by inflation - heck perhaps until now the

Then write about that - that's not the clickbait angle they have gone for. A large chunk of that 36% can be explained by inflation - heck perhaps until now they have been artificially keeping the base price low to capture marketshare - who knows? Full disclosure: I believe that the new price point makes iPad a much less compelling option. I also hate the way the article framed it. There was no need to construct a false reality when they could have simply run with 36% price increase - that's story enough.