Besides software changes, I'd look at the hardware. The newer iPhones are all too big for many peoples' hands. I thought that the iPhone 4S size was just about

Besides software changes, I'd look at the hardware. The newer iPhones are all too big for many peoples' hands. I thought that the iPhone 4S size was just about perfection: it felt like I could easily reach every single spot on the screen while holding the device with one hand and not straining. Everything since then has felt much harder to comfortably type and control while using. And unfortunately, I think it might be very easy for the market to misread the sales data and think that many customers continuously want bigger and bigger screens. If the only size options available are all too big, then it makes some sense to just optimize for a better gaming/movie experience if the typing experience is going to suck no matter what so many people might just end up buying the biggest phones even though they want a much smaller one. Give me an iPhone 4S sized iPhone with a modern camera, processor, and screen, and I'd be perfectly happy with that experience.