3 ms·
It was, first with P3P and then with DNT, and adtech undermined these every time. Back when P3P has been supported in IE, Google used a deliberately bogus P3P h
by pornel 4y ago
It was, first with P3P and then with DNT, and adtech undermined these every time. Back when P3P has been supported in IE, Google used a deliberately bogus P3P header to bypass it. Google has also been fined for abusing a loophole in Safari's 3rd party cookie protection to bypass it. Google will not take your browser's "No" for an answer.
AdTech just doesn't want cookie consent to be easy, because they know it would kill their tracking business. The popups are intentionally cumbersome and annoying to make people associate privacy with annoyance, so that people will be tired of them, and give up on demanding privacy.
- jeroenhd 4y agoAdTech might care now. When a good technology exists to do this from the user agent side, the EU might force them to comply. The EU likes standards to problems the market won't solve (see: mandatory USB-C), especially if the market has been given more than enough time to adapt. I can see Mozilla starting an initiative for such a protocol, Apple falling in line because it doesn't extract ad money from its users (yet), and regulators responding. DNT is too crude a tool for tracking purposes, but I can see a popup with simple defaults and a P3P like protocol as something the EU might just force companies to comply with.