One thing that the article doesn't mention, but which I think is important: Under the GDPR, blocking a cookie banner is legally equivalent to rejecting all non-

One thing that the article doesn't mention, but which I think is important: Under the GDPR, blocking a cookie banner is legally equivalent to rejecting all non-essential tracking, which includes tracking for targeted advertising. This is because the GDPR requires consent to be explicitly granted, and a lack of response is not explicit consent. Whether websites actually follow the law is another matter altogether, but the GDPR is very clear that consent may not be assumed.