I think you're correct. To add to this (and I think it's the point that the article was trying to make), errors written in fragmented language or "developer spe

I think you're correct. To add to this (and I think it's the point that the article was trying to make), errors written in fragmented language or "developer speak" I feel are likely to get glossed over. The “Write it like you’re talking to a friend.” advice the article gives I think is spot on. Making the message more conversational is to invite better understanding and comprehension. I feel there's a trend when it comes to disseminating messaging like this that we adopt an attitude of our audience "is smart, and should figure the rest out". They may be. But they already have lots to do any plenty to figure out. Any opportunity we, the requestor, can lighten their mental load, is going to increase the odds that they'll be inclined to take action right away.