The only thing it took to improve maps was more data, acquiring companies and hiring experts. Directions are a hard problem. But at the end of the day it’s ju

The only thing it took to improve maps was more data, acquiring companies and hiring experts. Directions are a hard problem. But at the end of the day it’s just programming. Search at Google’s scale requires massive infrastructure investments, the top ML/AI experts and the constant feedback loop of users. Apple has demonstrated it sucks at everything that Google is good at. It’s an institutional problem. Having its own mapping infrastructure was a core business need and really there are only two or three companies in the world that are good at it.