Focus is something a lot of people talk about, but few do well. The article illustrates this nicely at the end, via the two sets of statements. Often, people

Focus is something a lot of people talk about, but few do well. The article illustrates this nicely at the end, via the two sets of statements. Often, people makes statements that sounds a bit like this: "Oh yeah. We do need to focus on XYZ. Mary will add this to her responsibilities." This is the kind of "fooling yourself" that the article talks about. That is not focus. It's the opposite of focus. It's spreading yourself thinner than you were before. True focus requires you to say what you will NOT be doing. It requires a bold statement on what you will deliberately neglect. That takes courage. In the article, the second set of statement has that ingredient. It's not easy.