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1) The industry is finally realizing that a massive amount of people got pissed by flashing display ads. Up to 14% of the online population uses an ad blocker (

by jdangu 15y ago

1) The industry is finally realizing that a massive amount of people got pissed by flashing display ads. Up to 14% of the online population uses an ad blocker (much more on HN :). Last month, the IAB published their new guidelines, including max CPU usage for Flash banners: http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media http://www.iab.net/iab_products_and_industry_services/508676... I'm working on a product that helps publishers verify that CPU usage from ads served on their site does not exceed their specs, http://www.clarityad.com http://www.clarityad.com Adobe is also investing in this, with their project Adthenticate http://labs.adobe.com/technologies/adthenticate/ http://labs.adobe.com/technologies/adthenticate/

gnosis 15y ago
"Up to 14% of the online population uses an ad blocker" I would bet you anything that far more of the general population would use ad blockers if they knew ad blockers existed, and if installation and use of an ad blocker could be made very simple and understandable to them.
- jerhewet 15y ago
  My suspicion as well. I was talking to my boss yesterday about the results of this poll, and he had no idea there were addons for blocking advertising. And, being the contrarian he is, he didn't install one after I told him how to find them on the intertubes. Go figure. :-)