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As always.. I'm super curious about the answer to the question that ultimately doesn't matter much in the conversion-context.. Why? Given your history w/ testi
by famousactress 15y ago
As always.. I'm super curious about the answer to the question that ultimately doesn't matter much in the conversion-context.. Why?
Given your history w/ testing like this, I'm curious if you see value in asking 'why', and whether or not there are useful ways to get an answer. It seems like in addition to satisfying my curiosity about human psychology, it would be helpful in informing next-tests to make the entire process more efficient... but I don't see much talk about the 'why' when it comes to these tests.
- FaceKicker 15y agoI'm not patio11, but my guess (completely speculating here, of course) would be that "Merry Christmas" sounds more like something someone you know in a casual context (friends, family, etc.) would say to you, whereas "Happy Holidays" is used more by companies, which tend to try harder to be politically correct. When users see "Merry Christmas" rather than "Happy Holidays", they might be more likely to just read the subject line and open the message without checking the sender, assuming it's from a friend. "MC" also sounds (to me) more like an email that is being sent with a specific purpose (as opposed to just a reminder that the company exists), e.g., maybe the company is offering you free bingo cards as a gift.