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I don't understand why I keep hearing this mantra so often - it's completely off-base. Android is clearly a goldmine. The goldmine is the incremental search re
by slykat 15y ago
I don't understand why I keep hearing this mantra so often - it's completely off-base.
Android is clearly a goldmine. The goldmine is the incremental search revenue Google gets from controlling the Android platform. Why do you think the search volume on mobile is a hockey stick at Google? Literally every single android device has a dedicated search button on it; iOS devices do not. Which device do you think has higher searches per user? The incremental search volume (and search ad revenue) is enough to justify the entire Android investment.
More importantly, without Android, Apple had the ability to lock out Google from mobile search by changing the default search provider to non-Google. The lost revenue if Apple changes its mind and Google is locked out of mobile search? There's your 2nd goldmine.
The argument that Android is not a money maker is like the argument that Gillette selling razors below cost is bad idea. At the end of the day both Gillette and Google make a tons of money off selling something that isn't exactly the main product, but is peripheral to it. In Gillette's case it's razor blades, in Google's it's search.
- sedev 15y agoWhy do you think the search volume on mobile is a hockey stick at Google? I could take a guess. "Google Exec Testifies Before Senate That Two-Thirds of Mobile Search Happens on iOS Devices" http://9to5mac.com/2011/09/21/google-23rds-of-our-mobile-search-comes-from-apples-ios/ http://9to5mac.com/2011/09/21/google-23rds-of-our-mobile-sea...
- nextparadigms 15y agoWell iOS used to have a much larger user base, but Android has almost caught up, and will even surpass it. But depending so much on iOS so far is exactly the reason why Google needed Android.
- guelo 15y ago> I don't understand why I keep hearing this mantra so often When Android got #1 market share the Apple fanboys decided that direct profit is the only number that matters.
- mesec 15y agoI too think that launching Android, more than anything, was a defensive (if not desperate) move. Apple would have locked Google out of mobile search sooner or later. And that makes Android's success even more amazing.