>is because an Engineer (with technology selection blinders on) will jump to a What/How before the Why actually lands in a conversation. I'm in marketing/biz d

>is because an Engineer (with technology selection blinders on) will jump to a What/How before the Why actually lands in a conversation. I'm in marketing/biz dev now at an engineer-led company, and in a meeting last week a dev team presented a new UI that is a MASSIVE departure from our current approach. At the end of the demo, they informed us that a) it's being released in 2 weeks, b) do you think the clients will like it, and c) can we charge more for it?