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That's been a huge market for them forever. They routinely mention education, do education events, and have large educational discounts. Prior to today's announ
by cududa 4y ago
That's been a huge market for them forever. They routinely mention education, do education events, and have large educational discounts. Prior to today's announcement, 9th gen iPad in a 10 pack is $294 ($329 retail), with larger volume discounts available. I suspect this list will be updated and the price will go down further.
Having briefly worked in a school district's IT department, cheap plastic laptops in kids hands break frequently. Accorind to this price sheet it's $429 for for 4 years of AppleCare+ (no service fee, covers accidental damage) and comes with a ruggidized logitech case + keyboard.
One buddy that runs an extremely large school district IT department (can't remember if it's shy of 200,000 students + staff, or over 200k) had to hire an entire fulltime staff to do repairs and keep tons of replacement parts on hand (bits of plastic on the palm wrest, hinges, trackpads, keyboards, screens, charging ports they replace/ solder in house, chargers, etc). He did the math and with the 4 years of no-cost replacements the purchase will have paid for itself by year 2 and in year 3 and 4 have millions in budget surplus. Parents/ tax payers revolted and couldn't see why kids need iPads.
To your main point though, from the earliest days of the Mac (1984), Apple actually used to subsidize/ take a loss on Macs for k-12 with the theory that if you get kids on Macs young, they become lifelong customers.
https://www.apple.com/education/pricelists/pdfs/Apple_US_Education_Institution_Price_List-09-08-2022.pdf https://www.apple.com/education/pricelists/pdfs/Apple_US_Edu...