Some interesting tidbits: The inspiration for this shift in Google’s mindset apparently comes through two factors, starting with Samsung’s performance in the m

Some interesting tidbits: The inspiration for this shift in Google’s mindset apparently comes through two factors, starting with Samsung’s performance in the market. Apparently, Google is “concerned” that Samsung is losing customers to Apple. iPhone shipments overtook that of Android phones in the US for the first time ever in 2022. Comments from a senior Google Search executive, Sissie Hsiao, reveal that CEO Sundar Pichai believes that Google’s efforts in making its own hardware “best positions [Google] to be protected” from shifts in the mobile market. The Information cites Kirk McMaster, the previous head of Cyanogen, who said that Google “can’t afford to back off” with Pixel phones and its own hardware as Apple continues to grow in the smartphone market. He added that Google pulling away from efforts to develop its own hardware would be “really ceding power to Apple.”