Even with UX studies, it's very easy for people to get the answer they want or draw the conclusion they want to. Worked for a company that went full circle mul

Even with UX studies, it's very easy for people to get the answer they want or draw the conclusion they want to. Worked for a company that went full circle multiple times on its UI for what was ultimately a very large form between a single page with collapsible modules and tabbed UI layouts as the UX feedback oscillated between "Users don't know all these options are there and we want them to discover them because they keep asking us to implement features we already have" and "Users are overwhelmed by the number of options on screen"