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New colorway themes are a limited time offer because that will create seasonal excitement and users will be more likely to customize their Firefox theme if they
by throwaway82390 4y ago
New colorway themes are a limited time offer because that will create seasonal excitement and users will be more likely to customize their Firefox theme if they know the other options will be taken away from them in a few months. Or at least that's product management's hypothesis for increasing user engagement.
- Macha 4y agoSo we're going to use FOMO to increase the interaction rate of a feature. I'm sure that looks great on the PM's quarterly review when they can point out how many users used the feature, but is it actually better for the users who were uninterested in the feature?