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> It's very easy to voluntarily blind yourself to ads. So you do block ads, only with your brain ;) Fair enough, but can I ask why this is more courteous than
by maggit 15y ago
> It's very easy to voluntarily blind yourself to ads.
So you do block ads, only with your brain ;) Fair enough, but can I ask why this is more courteous than blocking them in the browser? Are ad loads generally causing money to flow? I was under the impression that click-throughs cause revenue, rather than ad loads?
- randall 15y agoIt can go either way. CPM ads are for display, and a lot of sites charge for CPM.
- eli 15y agoThat's what lots of advertisers are pushing for. It makes in some cases, but in others it's a bit disingenuous. Lexus doesn't really care how many people click through to its landing page; they want to get their logo in front of your eyes as often as possible so that when it's time to buy a car, their brand is fresh in your mind.
- danmaz74 15y agoThe difference is that from time to time you see an interesting ad and click on it, if you don't have an ad blocker.
- markmccraw 15y agoSome online ads are just general brand awareness ads, in the way that the big Pepsi sign at a baseball stadium isn't talking about a new product or trying to get you to buy a Pepsi right now.
- byrneseyeview 15y agoPart of it is competitive intelligence. I want to know who's doing big ad buys on Huffpo and FoxNews and the NYT. Agencies have gotten very clever at measuring the indirect effect of ads; most of them don't get a direct click, of course, but you can still look at things like how likely someone was to search for your company's brand name the week after they saw the ad.