Opera comes with a "content blocker" that I use. If I see an annoying ad, I block its origin. I count all animated ads as annoying, because they distract me fro

Opera comes with a "content blocker" that I use. If I see an annoying ad, I block its origin. I count all animated ads as annoying, because they distract me from the content. In blocking only a few sources, this takes care of nearly all ads on the Internet, with the notable exceptions of Google's and Facebook's ads. These I don't mind. I don't interact with them either, but I see no obligation to.