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How much do you want to bet the "general audience" does not care one bit about this and will not meaningfully move the (declining) DAU numbers? Mozilla's probl
by Karunamon 4y ago
How much do you want to bet the "general audience" does not care one bit about this and will not meaningfully move the (declining) DAU numbers?
Mozilla's problems are in its fundamentals, not its marketing.
- Spivak 4y agoMozilla's problem is they have been grasping for an answer to "why should you use Firefox over Chrome?" that actually resonates with people for over a decade. The product is fine, Firefox is a perfectly capable browser. Convincing people to use it is a soft-skills problem because the only reason to use Firefox is because you like Mozilla more than you like Google which is entirely driven by Mozilla having good-feels activism mindshare and getting in being in the news cycle.
- Karunamon 4y ago…Made less and less capable over time. Firefox today is objectively less useful than Firefox many years ago. The continuing decline in user numbers would tell anyone in leadership that is actually paying attention that this approach is not working. And the idea that the answer to attracting normal people is renaming and pushing themes is, to put it mildly, brain-damaged. It is like nobody at that company has ever actually met a computer user before.
- soundnote 4y agoTheir marketing copy is actively repellent to me at least, and judging by friends and comments in this thread, I'm not alone.