This wasn't done because of conflicts between the Kremlin and NATO, it was because of the conflict within the Kremlin. Wealthy Russians may have thought things

This wasn't done because of conflicts between the Kremlin and NATO, it was because of the conflict within the Kremlin. Wealthy Russians may have thought things could go "back to normal" if they quickly end the war (through diplomacy, coups, or violence) they can go back to making money. This is Putin sending a signal, "you're going down with me".