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Yeah, companies like Snapchat and Roku are down close to 90% because of a narrative. The growth slowdown is real

cableshaft 4y ago
Snapchat has nothing to do with a general 'growth slowdown'. People have left Snapchat for TikTok[1]. Social media users, especially youth, are fickle and the industry relies heavily on network effects. Once you're no longer perceived as cool and/or lose enough users that the network effect isn't as powerful, it tends to snowball, and is hard to get that back. "But there could be a bigger reason the company[Snapchat] has seen revenue deflate. Its reputation as the social media platform for young people has faded—particularly in the eyes of advertisers." Not denying that growth slowdown is happening to some extent. But Snapchat has problems beyond that, and isn't a great example for it. [1] https://www.bloomberg.com/news/newsletters/2022-09-01/snap-is-struggling-as-tiktok-grows-with-young-users https://www.bloomberg.com/news/newsletters/2022-09-01/snap-i... As for Roku, I'm not as well-versed there, but I do see that in October 2021 they announced that they're losing 85 channels, including the behemoth YouTube, so that may have contributed significantly to its decline this past year. Not to mention lots of TVs now tend to have the same type of channels as Roku built-in, rendering it a bit unnecessary. Mine has everything I care about for streaming, for example. Netflix, HBO Max, Hulu, Disney+, etc. [2] https://bestlifeonline.com/news-roku-losing-channels-youtube/ https://bestlifeonline.com/news-roku-losing-channels-youtube...
- abdabab 4y ago
  > People have left Snapchat for TikTok[1]. Social media users, especially youth, are fickle and the industry relies heavily on network effects. The article you mentioned didn’t describe an exodus of users leaving Snapchat to use TikTok. It describes how TikTok is now advertisers’ preferred platform to reach younger audience, where Snapchat used to dominate. Snapchat added 15 million daily active users last quarter. [1] [1] https://s25.q4cdn.com/442043304/files/doc_financials/2022/q2/Snap-Inc.-Q2-2022-Earnings-Slides.pdf https://s25.q4cdn.com/442043304/files/doc_financials/2022/q2...
mathverse 4y ago
The elite is lying to you and always have been. I know this first hand as my company is heavily invested in the travel industry and we have been bleeding money during the pandemic like crazy AND YET we have also been hiring like crazy. All of this is just to tell the pesky employees to know their place.
willcipriano 4y ago
The narrative was that Snapchat and Roku were worth those previous validations, this is just back to reality.

Snapchat has nothing to do with a general 'growth slowdown'. People have left Snapchat for TikTok[1]. Social media users, especially youth, are fickle and the industry relies heavily on network effects. Once you're no longer perceived as cool and/or lose enough users that the network effect isn't as powerful, it tends to snowball, and is hard to get that back. "But there could be a bigger reason the company[Snapchat] has seen revenue deflate. Its reputation as the social media platform for young people has faded—particularly in the eyes of advertisers." Not denying that growth slowdown is happening to some extent. But Snapchat has problems beyond that, and isn't a great example for it. [1] https://www.bloomberg.com/news/newsletters/2022-09-01/snap-is-struggling-as-tiktok-grows-with-young-users https://www.bloomberg.com/news/newsletters/2022-09-01/snap-i... As for Roku, I'm not as well-versed there, but I do see that in October 2021 they announced that they're losing 85 channels, including the behemoth YouTube, so that may have contributed significantly to its decline this past year. Not to mention lots of TVs now tend to have the same type of channels as Roku built-in, rendering it a bit unnecessary. Mine has everything I care about for streaming, for example. Netflix, HBO Max, Hulu, Disney+, etc. [2] https://bestlifeonline.com/news-roku-losing-channels-youtube/ https://bestlifeonline.com/news-roku-losing-channels-youtube...

abdabab 4y ago
> People have left Snapchat for TikTok[1]. Social media users, especially youth, are fickle and the industry relies heavily on network effects. The article you mentioned didn’t describe an exodus of users leaving Snapchat to use TikTok. It describes how TikTok is now advertisers’ preferred platform to reach younger audience, where Snapchat used to dominate. Snapchat added 15 million daily active users last quarter. [1] [1] https://s25.q4cdn.com/442043304/files/doc_financials/2022/q2/Snap-Inc.-Q2-2022-Earnings-Slides.pdf https://s25.q4cdn.com/442043304/files/doc_financials/2022/q2...

mathverse 4y ago

The elite is lying to you and always have been. I know this first hand as my company is heavily invested in the travel industry and we have been bleeding money during the pandemic like crazy AND YET we have also been hiring like crazy. All of this is just to tell the pesky employees to know their place.

willcipriano 4y ago

The narrative was that Snapchat and Roku were worth those previous validations, this is just back to reality.