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This is the funniest thing ever to me. Everyone who thinks about this for more than a moment realizes Giphy has never had any value at all. They might as well b

This is the funniest thing ever to me. Everyone who thinks about this for more than a moment realizes Giphy has never had any value at all. They might as well be licensing different types of burps.

somehnacct3757 4y ago
If you think about it for more than 2 moments you will see that owning Giphy allows Facebook to see which chat apps you're using (via the api key for the app's Giphy integration) and who you're talking to on them (by attaching an id to each gif similar to how tracking pixels work in email.) Most chat clients automatically load images, triggering the tracker. This gives Facebook unprecedented visibility into the user counts, usage patterns, and social graph of any chat app with a Giphy integration. These apps compete with Facebook's own chat apps.
- jeffwask 4y ago
  But it's just gifs, lol roflface. The shortsightedness of everyone on this thread who are all just too happy to hand everything to monopolies.
- camdat 4y ago
  Could you provide an example of a competitor app that integrates Giphy? It feels like a lot of people _think_ this is the explanation, but the chat apps I use defer gifs to the keyboard.
  - BaseballPhysics 4y ago
    Signal, for one.
  - joshmanders 4y ago
    Apple's Messages utilizes Giphy in their images search. I constantly see "Via Giphy from #images" tagged under gifs my gf sends me.
  - somehnacct3757 4y ago
    Discord has /giphy and Slack does as well, although Slack's is via addon. Slack considers this addon an Essential App which gives it top billing on their marketplace.
  - doublerebel 4y ago
    In addition to the others mentioned: Google Keyboard, Snapchat stickers, Instagram stickers. I think also Telegram It would be more difficult to think of a popular chat app that doesn’t easily have Giphy available.
causi 4y ago
Giphy's primary functionality is pissing off people trying to use Google Image Search to find an actual .gif file only to find nothing but silent videos pretending to be gifs.
- Aissen 4y ago
  > nothing but silent videos pretending to be gifs. Actually a good use of tech, does google image search allow searching silent videos ?

This is the funniest thing ever to me. Everyone who thinks about this for more than a moment realizes Giphy has never had any value at all. They might as well be licensing different types of burps.

somehnacct3757 4y ago

If you think about it for more than 2 moments you will see that owning Giphy allows Facebook to see which chat apps you're using (via the api key for the app's Giphy integration) and who you're talking to on them (by attaching an id to each gif similar to how tracking pixels work in email.) Most chat clients automatically load images, triggering the tracker. This gives Facebook unprecedented visibility into the user counts, usage patterns, and social graph of any chat app with a Giphy integration. These apps compete with Facebook's own chat apps.

jeffwask 4y ago
But it's just gifs, lol roflface. The shortsightedness of everyone on this thread who are all just too happy to hand everything to monopolies.
camdat 4y ago
Could you provide an example of a competitor app that integrates Giphy? It feels like a lot of people _think_ this is the explanation, but the chat apps I use defer gifs to the keyboard.
- BaseballPhysics 4y ago
  Signal, for one.
- joshmanders 4y ago
  Apple's Messages utilizes Giphy in their images search. I constantly see "Via Giphy from #images" tagged under gifs my gf sends me.
- somehnacct3757 4y ago
  Discord has /giphy and Slack does as well, although Slack's is via addon. Slack considers this addon an Essential App which gives it top billing on their marketplace.
- doublerebel 4y ago
  In addition to the others mentioned: Google Keyboard, Snapchat stickers, Instagram stickers. I think also Telegram It would be more difficult to think of a popular chat app that doesn’t easily have Giphy available.

causi 4y ago

Giphy's primary functionality is pissing off people trying to use Google Image Search to find an actual .gif file only to find nothing but silent videos pretending to be gifs.

Aissen 4y ago
> nothing but silent videos pretending to be gifs. Actually a good use of tech, does google image search allow searching silent videos ?