> This might be overstating how closely the general public follows insider tech news. You don’t need to turn off the general public. You need to turn off early

> This might be overstating how closely the general public follows insider tech news. You don’t need to turn off the general public. You need to turn off early adopters, whose excitement and advocacy you need to cross the chasm to the general public. > MS for what they did in the 90s The difference between Meta and MS is that Office was already universally used (or dominant) and essential to business when the public started griping about Gates. Meta makes a VR product no one needs (yet? Ever?) and has essentially no adoption.