I think Facebook’s decision to focus on news and other reshare type content was specifically because they were losing market share in the family pictures segmen

I think Facebook’s decision to focus on news and other reshare type content was specifically because they were losing market share in the family pictures segment. Millennials were leaving the platform in droves and FB knew its best option to maintain growth was to leverage its enormous vats of data to make its News Feed a political tool. Anecdotally, very few of my friends share original content on FB anymore. It all goes on Instagram or Twitter.