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Doubt this take very much. If the technology is there then the PR won't matter. If the technology is fundamentally unworkable then it's dead in water. It hin

Doubt this take very much. If the technology is there then the PR won't matter. If the technology is fundamentally unworkable then it's dead in water. It hinges on the technology not the PR.

grumbel 4y ago
The biggest problem here is leadership. The technology is "there" and has been for a while. The problem is that that "there" is not where Zuckerberg wants it to be. Zuckerberg wants to carve his own very specific niche of VR and goes completely tunnel vision on everything else. So instead of exploring the weird and wonderful things VR can do, we end up with those generic legless Facebook avatars that nobody likes. His announcement of legs coming to the Metaverse even had to be faked with a mo-cap suit, not actual in-headset tracking, since that's hard. Meanwhile back in the PCVR space we had full body tracking for years and people running around with it VRChat all the time with their complete custom avatars. Lots of those PR problems wouldn't even happen with better leadership. The requirement for Facebook accounts on Quest2 for example not only caused tons of problems, both practically and in terms of PR, it was also completely unnecessary, as Quest2 didn't have any Facebook specific features worth talking about. And now it's all getting rolled back to how it was before anyway. So many of the problems that Meta is facing wouldn't even exist when they didn't create them in the first place.
voisin 4y ago
> If the technology is there then the PR won't matter. Oh my sweet summer child, no. The technology is the table stakes. PR/marketing/branding to win the hearts and minds of the public to drive development to maintain the engagement of the public is key. See Blackberry. Trying to win the hearts and the minds of the public with Zuck at the helm is an uphill battle to say the least. Have they put out any new product that the public has been excited about since they got to know what a psychopath Zuck is? No. They’ve simply bought Instagram (one of the best acquisitions in history) and WhatsApp (not sure this is driving much $$). Time for investors to recognize that Zuck was a one hit wonder (albeit, quite the hit) but that he lacks any vision for a future that humanity actually wants to participate in.

Doubt this take very much. If the technology is there then the PR won't matter. If the technology is fundamentally unworkable then it's dead in water. It hinges on the technology not the PR.

grumbel 4y ago

The biggest problem here is leadership. The technology is "there" and has been for a while. The problem is that that "there" is not where Zuckerberg wants it to be. Zuckerberg wants to carve his own very specific niche of VR and goes completely tunnel vision on everything else. So instead of exploring the weird and wonderful things VR can do, we end up with those generic legless Facebook avatars that nobody likes. His announcement of legs coming to the Metaverse even had to be faked with a mo-cap suit, not actual in-headset tracking, since that's hard. Meanwhile back in the PCVR space we had full body tracking for years and people running around with it VRChat all the time with their complete custom avatars. Lots of those PR problems wouldn't even happen with better leadership. The requirement for Facebook accounts on Quest2 for example not only caused tons of problems, both practically and in terms of PR, it was also completely unnecessary, as Quest2 didn't have any Facebook specific features worth talking about. And now it's all getting rolled back to how it was before anyway. So many of the problems that Meta is facing wouldn't even exist when they didn't create them in the first place.

voisin 4y ago

> If the technology is there then the PR won't matter. Oh my sweet summer child, no. The technology is the table stakes. PR/marketing/branding to win the hearts and minds of the public to drive development to maintain the engagement of the public is key. See Blackberry. Trying to win the hearts and the minds of the public with Zuck at the helm is an uphill battle to say the least. Have they put out any new product that the public has been excited about since they got to know what a psychopath Zuck is? No. They’ve simply bought Instagram (one of the best acquisitions in history) and WhatsApp (not sure this is driving much $$). Time for investors to recognize that Zuck was a one hit wonder (albeit, quite the hit) but that he lacks any vision for a future that humanity actually wants to participate in.