I would advise to look at your growth numbers and do user interviews. If you grow at least 20 % month over month - do not pivot. Because having a solid growth t

I would advise to look at your growth numbers and do user interviews. If you grow at least 20 % month over month - do not pivot. Because having a solid growth that is not linear connected to ad spend is something you should keep and rather improve than pivot. If you do not grow anywhere near that speed, a pivot might make sense. But there are so many factors that play into this.