But this is why small companies are so important. A small company that knows it's client base well, even if it's husband and wife farmers that have a product ne

But this is why small companies are so important. A small company that knows it's client base well, even if it's husband and wife farmers that have a product need, that can still be hundreds of thousands of people and make it not only a successful company, but one that serves these small "outliers". Long tail yadda yadda.