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I think the last part is important though “large segment of the popular leads totally different lives”. That’s mainly why I said average, I’m more than happy to

I think the last part is important though “large segment of the popular leads totally different lives”. That’s mainly why I said average, I’m more than happy to be proven wrong but if your statement is true, the statistics will show it. Like if the average is 5% outdoor +/- 2%, then it’s obvious that a large segments doesn’t necessarily have a different need.

coding123 4y ago
But this is why small companies are so important. A small company that knows it's client base well, even if it's husband and wife farmers that have a product need, that can still be hundreds of thousands of people and make it not only a successful company, but one that serves these small "outliers". Long tail yadda yadda.