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The cost of switching to a different name isn't $0, though. Both the cost and added complexity is significant. Some considerations: * Cost of finding and regis
by martingordon 15y ago
The cost of switching to a different name isn't $0, though. Both the cost and added complexity is significant. Some considerations:
* Cost of finding and registering a different trademark that's available worldwide.
* Cost of developing new marketing materials.
* Cost of tweaking software to use new name.
* Cost of tweaking production lines to print new name on devices and packaging.
* Cost of lost sales due to customer confusion (Chinese traveling to America; Foreigners traveling to China).
- Tyrannosaurs 15y agoI'm not saying that there are no costs, there clearly are, the most significant of which is brand dilution. What I'm saying is that $1.6bn is clearly not nothing, not to Apple, not to anyone.