It's a simple concept. Make a place that people want to be and they'll come and they'll stay. Steve knew that he leaned heavily on each and every one of his emp

It's a simple concept. Make a place that people want to be and they'll come and they'll stay. Steve knew that he leaned heavily on each and every one of his employees, and that they delivered. I speculate that this was his vision on how to extend those people even further, by exciting them about the simple state of being on the Apple campus.