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Having the money and it being nothing are different. If I need to I could come up with $10,000 for something. That doesn't mean that it's not significant and i
by Tyrannosaurs 15y ago
Having the money and it being nothing are different.
If I need to I could come up with $10,000 for something. That doesn't mean that it's not significant and it doesn't mean that it's the right thing to do if I have an alternative.
- martingordon 15y agoThe cost of switching to a different name isn't $0, though. Both the cost and added complexity is significant. Some considerations: * Cost of finding and registering a different trademark that's available worldwide. * Cost of developing new marketing materials. * Cost of tweaking software to use new name. * Cost of tweaking production lines to print new name on devices and packaging. * Cost of lost sales due to customer confusion (Chinese traveling to America; Foreigners traveling to China).
- Tyrannosaurs 15y agoI'm not saying that there are no costs, there clearly are, the most significant of which is brand dilution. What I'm saying is that $1.6bn is clearly not nothing, not to Apple, not to anyone.